Google Ads (Pay-Per-Click, PPC) management involves creating, launching, and optimizing advertising campaigns on the Google Ads platform.Google Ads (formerly known as Google AdWords) is a pay-per-click (PPC) advertising platform that allows businesses to display ads in Google search results and other websites. PPC management involves creating, monitoring, and optimizing Google Ads campaigns to drive traffic and leads to a website. It requires research, strategic planning, and the use of data and analytics to determine the best keywords, target audience, and ad placement to achieve the desired results. PPC management aims to provide a positive return on investment by effectively targeting the right audience with relevant ads and adjusting bids and ad placement based on performance.